Corgi Home Plan

mail-marketing campaign

Corgi Home Plan

The Challenge

Corgi HomePlan is a major player in the domestic gas boiler maintenance contract market, here in Britain and we were asked to implement a mail-marketing campaign throughout the UK, within a very limited time frame.

The Solution

Firstly, we sourced the elements of print stock including envelopes, letterheads, inserts and postcards. Then we printed and fulfilled the elements (including the personalisation of the postcards in color, using inkjet technology), managed the stock logistically, carried out the necessary forensic data preparation and crucially, secured the best possible postage discounts by mail-sorting all items.

The Result

Ultimately, we printed, enclosed and mailed all the required items on a daily basis and secured full postal discounts across the board. Quite a result in terms of savings, with a highly successful take-up rate. A win win situation for Corgi HomePlan.