Mail Marketing Direct To Your Door
Advertising your business, service or message by direct mail is a way of sending information, promotions and offers to the consumer or customer at home or at their place of business. They can be sent in the form of brochures, sales letters, prepaid envelopes, catalogues, order forms etc. - making an excellent choice for smaller companies to keep the costs down by deciding to advertise in direct mail magazines or inserts/flyers with other companies that are to be delivered direct. There can be many benefits to be felt by using this style of marketing.
Advantages of Direct Mail Services
- Good Value for Money
- Highly Targeted
- Personalised for the Individual
- Flexibility Depending on Budget and Purpose
- Easy to Measure Results
With our personalisation software and state of the art print technology, you can vary the text and graphics of any campaign to make your items truly personal, helping to achieve a greater response rate.
Our vast experience of project management in this field means that we will deliver your direct marketing campaign on time, on budget and to a high standard. You can be confident that you will receive the best possible service, as we've successfully over the years managed projects for a wide range of clients.
The world has changed completely in the last 20 years when it comes to how we receive our mail and now more of us use email and social media to stay connected, but these online messages have such a short lifespan compared to paper copies as they are either gone in a sea of other emails or just plain forgotten, whilst the physical version is always there until we actually have time to read it and can be displayed prominently, so as not to be forgotten.
One of the great urban legends for marketing managers and owners of companies is that DIRECT MAIL is Dead, and the culprit is the internet. They could be no further from the truth, as Direct Mail is flourishing in modern advertising procedures and recent studies have concluded that it is superior to other forms of marketing. The humble or annoying junk mail depending on your point of view, has a plus factor that no email has; it is real, you can touch it and you may have rejected it, but hopefully you have recycled it!
Direct mail is still a big hitter in the field of Marketing, bringing your message to the masses in a targeted way. The Data & Marketing Association in 2016 had stated that customers who had received direct mail increased their response rate by 43% and an increase of 190% for the prospective response rate, compared to the previous year. Along with the better response rate, the consumer enjoys receiving direct mail more than emails and it must be seen by companies as an asset for account-based marketing (ABM).
The forward thinking and savvy business should decide to adopt direct mail marketing campaigns to their advertising strategy - we can help by properly targeting the correct audience, save money on mailing costs and achieve a suitable return on investment.
Types of Direct Mail
- Letters - The most personal and traditional type of direct mail
- Self-Mailers - Attracts attention in the form of leaflets and brochures
- Catalogues - Great for engaging the recipient
- Postcards - Economical and brings across a clear message
- Dimensional Mailers - An upgrade to the humble leaflet/brochure
We help our clients throughout Scotland and the rest of the UK with their mailing requirements, including local companies in Aberdeen, Dundee, Edinburgh, Glasgow, Inverness and cities throughout the UK including London, Manchester and Bradford.
- Data Processing Solutions
- Daily Transactional Mailing Service
- Direct Mail Marketing
- Complete Print & Mailing Solution
- Fulfilment & Mailing
- Postal Advice
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